Goal: Secure thought leadership positioning expertise within financial services vertical. Stephenson Group’s mission was to position Cisco Systems executives as thought leaders in financial services, in order to facilitate growth of Cisco Systems’ Internet Business Solutions Group in the financial services marketplace. Tactics: Stephenson Group (SG) designed an aggressive expert positioning strategy leveraging the financial services expertise […]
Goal: Positioning for growth and IPO readiness. Stephenson Group’s mission was to create widespread market awareness of, and preference for, Digital Insight’s online banking applications, as well as build enthusiastic support for an IPO. Tactics: Stephenson Group (SG) created a PR program designed to maximize returns on PR activity before, during, and after the IPO, […]
Goal: Deliver a one-year launch program for an emerging technology company, resulting in 13 new clients and industry leadership. Stephenson Group was brought on board to deliver a launch program for emerging workforce optimization technology firm Exametric. The one-year program positioned Exametric in the financial services marketplace and created awareness of the firm as the vertical’s leading solution provider, […]
Goal: Driving growth to acquisition. Stephenson Group sought to achieve growth through capital infusion or acquisition by improving Home Account’s industry recognition and corporate image as a leading internet banking provider. The Stephenson Group team also worked to position Home Account within the financial services sector as a software vendor providing real bottom line benefits […]
Goal: Leveraging aggressive media outreach to double revenues. Stephenson Group’s singular mission was to umpstart a new company, using media placements to generate new business inquiries. Tactics: Stephenson Group (SG) designed an intensive media relations initiative aimed at generating call center and website inquiries by targeting the full spectrum of critical media sectors, including […]
