Goal: Generating media buzz and sales leads on a tight budget. Stephenson Group’s mission was to generate media/analyst coverage to support the ICaughtYou.com (ICY) launch, increase sales leads, and shorten the sales cycle, all on a very tight budget. Tactics: With a joint mandate to focus priorities for maximum efficiency and ROI while to acting quickly […]

Goal: Creating competitive brand presence on a limited budget. Stephenson Group was asked to create strong, competitive brand presence for prestige consultancy Kane Bank Services on a limited budget. Tactics: Stephenson Group (SG) developed a three-pronged strategy to reinforce the consultancy’s excellent market position and create opportunities for the organization’s CEO to further position herself […]

Goal: Creating brand awareness for a niche consultancy. Stephenson Group was brought on board to create wider brand awareness for Kiran Consulting Group (KCG) as a strategic business consulting resource and generate additional revenues. Tactics: Stephenson Group (SG) devised a six-month brand and thought leadership program focused on delivering key financial services market exposure through […]

Goal: Jump-start media relations in order to achieve market dominance. Stephenson Group was asked to ncrease wholesale revenues by creating market awareness of Kinetics, a boutique asset management firm specializing in new technologies, and its successful mutual funds. Tactics: Implementation of a two-phase media leadership program to revitalize flagging coverage of Kinetics and the superior […]

Goal: Launch a technology affiliate of an established non-tech firm.   Stephenson Group was asked to stablish Midtown Technologies, an affiliate of Midtown Equities, as the leading resource for technology infrastructure solutions in the commercial, residential and mixed-use development sector. Tactics: Stephenson Group (SG) identified and developed messaging for the key issues driving the development industry, […]