Goal: Overcome outdated consumer perceptions to leverage trusted & iconic global brand. Stephenson Group’s mission was to drive revenue growth of Western Union’s Payments division by establishing Western Union’s essential role as a leader in payment systems and creating strong recognition of the Western Union brand for business and consumer payments. Tactics: To overcome outdated consumer […]
Goal: Impacting a non-profit’s bottom line through social media. In 2012, Coastal Habitat for Humanity’s ReStore celebrated its fifth year as part of the community. Sales and higher quality furniture and housewares donations had been down for the past two years. Coastal Habitat – the largest Central New Jersey affiliate of Habitat for Humanity International […]
Goal: Creating media buzz for world’s first all-digital hospital. Healthsouth and Oracle wanted to launch its strategic partnership, delivering the world’s first all-digital hospital. Stephenson Group sprung into action with a missio to secure positive press coverage in a wide variety of print, online, and broadcast media outlets, working swiftly to get the word out. […]
Goal: Increasing visibility and awareness for non-profit & its cause. Stephenson Group was asked by leading industry trade organization NACHA, and it’s not-for-profit entity, PayItGreen, to create consumer and trade awareness of the cost, time, and environmental benefits of electronic bill presentment and payment. Tactics: Stephenson Group initiated a focused and sustained media outreach program of […]
Goal: Take mortgage industry software solution from “best kept secret” to recognized market leader acquired by IBM. Stephenson Group was asked to help Palisades Technology Partners grow from it’s then-position as the financial services/technology market’s “best-kept secret,” to industry’s leading provider of eLending platforms for the mortgage and related products industry. The secondary mission in growing the market position of […]
