Goal: Creating competitive brand presence on a limited budget. Stephenson Group was asked to create strong, competitive brand presence for prestige consultancy Kane Bank Services on a limited budget. Tactics: Stephenson Group (SG) developed a three-pronged strategy to reinforce the consultancy’s excellent market position and create opportunities for the organization’s CEO to further position herself […]

Goal: Creating brand awareness for a niche consultancy. Stephenson Group was brought on board to create wider brand awareness for Kiran Consulting Group (KCG) as a strategic business consulting resource and generate additional revenues. Tactics: Stephenson Group (SG) devised a six-month brand and thought leadership program focused on delivering key financial services market exposure through […]

Goal: Jump-start media relations in order to achieve market dominance. Stephenson Group was asked to ncrease wholesale revenues by creating market awareness of Kinetics, a boutique asset management firm specializing in new technologies, and its successful mutual funds. Tactics: Implementation of a two-phase media leadership program to revitalize flagging coverage of Kinetics and the superior […]

Goal: Launch a technology affiliate of an established non-tech firm.   Stephenson Group was asked to stablish Midtown Technologies, an affiliate of Midtown Equities, as the leading resource for technology infrastructure solutions in the commercial, residential and mixed-use development sector. Tactics: Stephenson Group (SG) identified and developed messaging for the key issues driving the development industry, […]

Goal: Use media outreach to drive investor relations during an economic slump. Goal: Stephenson Group was brought on board during economic downturn beginning in 2008, with the mission to support investor relations initiatives through increased media presence. Tactics: Stephenson Group designed an intensive media outreach campaign geared toward keeping Mitsubishi UFJ Financial top of mind via a […]