Goal: Strengthening stakeholder support by minimizing crisis fallout.   Stephenson Group was asked to minimize the potentially devastating effects on Internet Commerce Corporation’s (ICC) client base in the wake of two competitors’ decision to sever interconnectivity with ICC’s network. Tactics: In order to diminish the possibility of negative press and the resulting fallout to clients, Stephenson […]

Goal: Generating media buzz and sales leads on a tight budget. Stephenson Group’s mission was to generate media/analyst coverage to support the ICaughtYou.com (ICY) launch, increase sales leads, and shorten the sales cycle, all on a very tight budget. Tactics: With a joint mandate to focus priorities for maximum efficiency and ROI while to acting quickly […]