case study

Mitsubishi UFJ Financial

Goal: Use media outreach to drive investor relations during an economic slump. Goal: Stephenson Group was brought on board during economic downturn beginning in 2008, with the mission to support investor relations initiatives through increased media presence. Tactics: Stephenson Group designed an intensive media outreach campaign geared toward keeping Mitsubishi UFJ Financial top of mind via a […]

Renaissance Malibu

Goal: Create media awareness while respecting publicity-shy clientele. Stephenson Group’s mission was to achieve wider recognition for the quality of patient care at Renaissance Malibu’s chemical dependency treatment center, which provides rehabilitation program services to a highly-specialized target market: celebrities, Fortune 1000 executives and members of international royal families. Tactics: Mindful that Renaissance Malibu’s success […]

Stern Stewart

Goal: Gain widespread recognition through focused PR strategy. Stephenson Group sought to build industry preference for Stern Stewart & Co.’s (SSC) financial performance measures, such as its pioneering Economic Value Added (EVA) framework. The team also sought to position Stern Stewart & Co.’s executive management as thought leaders. Tactics: To generate industry buy-in to the […]

Triton

Goal: Launch an off-premise ATM pioneer into new financial and retail markets. Stephenson Group’s mission was to leverage Triton’s status as the first ATM manufacturer to envision the potential of off-premise deployments, increase exposure in the financial services market and extend awareness into off-premise retail markets. Tactics: To support Triton’s business strategy of capturing the financial services market […]

WindPath Sailing

Goal: Launch a new luxury franchise concept. Stephenson Group was brought on board to manage the successful launch of WindPath’s luxury yacht fractional ownership concep, and drive expansion to a regional network of franchises. Tactic: Stephenson Group (SG) devised a dual strategy of regionally-focused business and nationally-driven lifestyle messaging to generate media coverage and increase audience […]