Why the Advertising Business Will Die – July 9, 2014 Two weeks ago I had the opportunity to go to the iMedia e-Commerce Summit in Salt Lake City. My main take away: Marketers are no longer in the Advertising Business; they are in the Relationship Business. Brands need to spend less time advertising to their […]
Western Union Delivers Via “Rio 2” Partnership – July 1, 2014 You’d expect maybe a cereal, beverage or candy brand to be a perfect partner for the release of an animated film like “Rio 2.” But Western Union? (more)
City Startup Market Prophit Curates the Tweets Bankers Read to Strike Gold – June 16, 2014 There are, on average, 350,000 tweets sent per minute. That comes to 500 million tweets per day. Market Prophit, a New York City based start up, is looking for the stock market signals among all of those tweets. Founder Igor […]
Why Two Iconic Brands Went To The Birds, Literally – June 3, 2014 Bananas and ketchup anyone? How about some dark chocolate and parmesan cheese? History is replete with examples of uncommon pairings, shall we say and not all are of the food variety. Heck you can look at my wife and I for a classic […]
Goal: Overcome outdated consumer perceptions to leverage trusted & iconic global brand. Stephenson Group’s mission was to drive revenue growth of Western Union’s Payments division by establishing Western Union’s essential role as a leader in payment systems and creating strong recognition of the Western Union brand for business and consumer payments. Tactics: To overcome outdated consumer […]
