1View Network

Goal: Fast-track to market recognition and acquisition.

Stephenson Group  was asked to mprove opportunities for VC funding, a public offering, or acquisition by establishing 1View Network as a leader in electronic account aggregation and IFX/OFX technology.

Tactics:

Stephenson Group (SG)  launched a public relations campaign designed to win industry mindshare of 1View Network and its flagship “personal financial dashboard” and other “killer app” products, including: media and analyst briefings, speaking opportunities, proactive media outreach, placement of case studies and bylined articles, and a steady stream of media communications.

Results:

In June 2000 Digital Insight acquired 1View Network in a cash-and-stock deal valued at $56.3 million.

In the first three months of SG’s PR campaign, 1View Network became a regular source for articles about electronic account aggregation and a popular target of invitations from event organizers.

1View Network was featured in:

  • American Banker (2x)
  • Bank Marketing
  • Microbanker
  • CardWeb
  • dBusiness.com
  • Graphic Communications
  • Internet Product Watch
  • Silicon Investor

SG secured speaking engagements for 1View Network executives at:

  • Telestrategies Billing 2000
  • IQPC’s ePayments Conference
  • ACB’s Annual Convention
  • BAI’s Retail Delivery Conference 2000

SG secured briefings with:

  • Mainspring
  • Forrester
  • Business Week