Goal: Take mortgage industry software solution from “best kept secret” to recognized market leader acquired by IBM.
Stephenson Group was asked to help Palisades Technology Partners grow from it’s then-position as the financial services/technology market’s “best-kept secret,” to industry’s leading provider of eLending platforms for the mortgage and related products industry. The secondary mission in growing the market position of this privately-held company was the attraction of strategic partnership, merger or acquisition opportunities.
Tactics:
After assessing the “platform” of market differentiators that Palisades brought to the financial services sector, Stephenson Group (SG) designed and launched an industry thought leader campaign of analyst and media outreach to publicize Palisades’ superior technology performance, as credibly endorsed by a client (Ditech.com) case study of loan origination volume, revenue performance and internal productivity results.
Results:
Palisades credits Stephenson Group’s thought leadership campaign of aggressive analyst and media outreach with generating the industry interest that resulted in an accepted offer of acquisition from IBM.
Within the first month of service, Stephenson Group secured interviews/case study coverage with the industry’s leading publications:
- American Banker
- Mortgage Technology
- Mortgage Banker
Within the first year, Stephenson Group secured:
- Analyst endorsement from key research resource TowerGroup
- Top Technology Vendor award designation from Mortgage Technology Magazine
- Coverage in key media, including:
- American Banker
- Mortgage Banker
- Bank Systems & Technology
- Washington Post
- InfoWorld
- Bank Technology News
- ABA Banking Journal