Industry expert seeks targeted media positioning campaign
Chase Law Group

Goal:
To position Chase Law Group as the leading criminal defense practice in California and Eric Chase, its founder, as a ‘go-to’ national defense law authority via a targeted media campaign.

Approach:
Practicing law for more than 16 years, Eric Chase tried hundreds of cases successfully, however he lacked the implied third-party endorsement of the media to be recognized by his peers and prospects as a legal authority.Chase recognized that experience was not enough and wanted to leverage his expertise by providing expert commentary regarding the Day’s legal news.Other PR firms detailed to Chase a three month pre-positioning plan – prior to any media outreach – exceeding $20,000.

Stephenson Group’s Media Relations Team worked with Chase to develop a strong and strategic ‘media image’ - developing a press kit, conducting media training and securing appropriate photos.SG’s Team then began leveraging its national and local media contacts to build Chase’s media resume and launch the expert positioning campaign.

Results:
During the first month of Stephenson Group’s partnership with Chase Law Group, we secured the national and local media opportunities below, enhancing Chase’s exposure and increasing prospect inquiries to his law firm.Additionally, Chase is regularly attending expert ‘audition’ meetings with all major television documentary production studios in anticipation of the 2004/2005 production season.

Braley in the Morning (syndicated radio)
Court TV
E! News Live
Fox News
The Globe
Good Morning America
Inside Edition
KABC Los Angeles
KGO Radio San Francisco
KNTV NBC San Francisco
KROQ Radio Los Angeles
KTLA Los Angeles
KVEA NBC Los Angeles
KVUE ABC Austin
MSNBC
The National Enquirer
San Jose Mercury News
SuperTalk Radio (syndicated radio)
WKBW Radio New York
WMXJ Radio Miami
US Magazine