Public Relations Audit

At the start of every client relationship, Stephenson Group conducts a Public Relations Audit. This is an important step in creating a clear understanding of each client's unique situation, so our clients know where they stand and can see where they want to go. Our in-depth analysis examines over 20 variables, ranging from product and competitive comparisons to budgets and strategies. This gives us a clear picture of how our client is seen by industry colleagues, competitors, investors and other important audiences. It also helps to identify goals, important issues affecting the client, and communication opportunities and challenges.

Competitor Monitoring Program

Instrumental for any revenue-generating PR program is a clear picture of your competitions' position in the industry and the announcements they are making. In order to monitor competitor activities, SG provides customized online research services - conducted and delivered electronically on a daily basis - to track news developments for those key prospects, competitors and markets targeted by our clients. Stephenson Group's ability to leverage research findings creates the opportunity to craft a well-informed strategy and equip your sales staff with the information they need to counter competitor claims.

Industry Issues Tracking

Stephenson Group's excellent, experienced research staff filters information from our news sources and databases to identify current issues. As a result of these efforts, our clients always have a pulse on the market's level of awareness about them and their offerings. Issues tracking provides our clients with current information for media interviews, speeches, and activism on pending or potential legislation that could affect their revenue potential.

Clips Tracking

Stephenson Group's research professionals scour the press daily to identify articles about our clients. In addition to gaining a better understanding of their own market positioning, our comprehensive media coverage tracking helps our clients outmaneuver competitors, while also establishing a baseline for measuring the overall effectiveness of the public relations program.

For pay for placement public relations, visit our affiliate, www.PayPerClipPR.com.