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Why a Customer Program?
Press Opinion
"Now journalists want proof positive that a company can back up its claims. There is no doubt that in today's marketplace, journalists are looking for customer case studies." PRWeek, 8/13/01
"Customer ROI data is a major factor in securing inclusion for your company in an article I am working on." Reporter, Time Magazine
"One of the most important elements of any article that I am writing about a company is including the voice of that company's customers." Reporter, Time Magazine
"Journalists in the tech industry have been burned on the 'grand vision' story and are still willing to look at the future, but they want to know what it is that a company is making happen today." PRWeek, 8/13/01 |